To say that Magda Bellanova is passionate about beauty and skincare is an understatement.
Bellanova, which directly translates to BEAUTIFUL and NEW in Italian is a perfect example of her skincare inspiration and philosophy. Born and raised in the remarkable city of Vicenza, Italy, her love for beauty began at an early age. She vividly remembers exploring her mother’s beauty products as a child, begging her mother and friends to allow her to apply make up on them and style their hair. Magda first became a Licensed Esthetician in her hometown, where for five years she practiced and mastered holistic skincare, as well as manual therapies such as lymphatic drainage and connective tissue massage. In Italy, Estheticians are required to also study massage therapy in their training. This knowledge and experience empowered Magda with the unique holistic, integrative, thorough approach to skincare that she now possesses.
Upon moving to New York City at the age of 24, she studied at the Christine Valmy International School and became licensed in the state of New York. Her experience in NYC ranges from high end luxury spas, boutique skincare studios, dermatology ofices to her now growing private practice in Brooklyn. Being a curious, creative individual fuels Magda’s desire for transformation through beauty and skin. That inner child is still exploring, constantly researching and studying skincare products and beauty trends.

Magda Bellanova

Esthetics is my passion.
My goal has always been to make every skin type not only look but also feel it’s best. Using the most luxurious products and advanced techniques available, paired with an Italian approach and my love for all beautiful things.

Meet the Bellanova Team

Haley was born and raised in the Deep South, which fostered a keen sense of hospitality and instilled in her a strong work ethic. Ever since she was a young teenager struggling with hyper-pigmentation and acne, Haley had a natural curiosity about skincare, how the skin works to protect our bodies, and the best ingredients and products for different skin conditions.
A life-long learner about skincare, Haley is a Christine Valmy International School of Esthetics graduate.
Haley’s personal mission is to empower and improve others people’s outlook and circumstances and guide them on their unique skincare journey. She believes that being genuine and nurturing, along with being professional and driven, is an essential combination for people in the field of esthetics.

Follow Haley on Instagram


Haley Ferretti, Licensed Esthetician